Multiple Keyword for SEO

In other words, you have a specific niche you are building your business around and directing traffic to. When you started out in your keyword research, you began with a general topic. Your keyword phrases should have narrowed down what you are looking for in business opportunity leads to specific topics. These are longer tailed keywords to draw specific visitors to your site. You have multiple longer tailed keyword phrases you would like to obtain. What should you do?

First of all, if you are using multiple keyword phrases, you do know that they should each be specifically on topic for your web site right? Chances are though, a second longer tailed keyword phrase you might want to pursue is probably another topic of the main search term you began with. In other words, it is not the same as the original keyword phrase you are establishing. It has more of an emphasis on something else. Hope that all made sense so far!

What you should do if going after multiple long tail keyword phrases?
Create multiple web sites! Design and optimize each web site for those “specific” keyword phrases. As a matter of fact, you could take the next step in SEO and go through another hosting service for your second web site.

Why do that?
Those web sites will be on different IP addresses. If you use the same hosting service and create a subdomain, to the search engines (because they reflect the same IP addresses), they look at those two domain names as being the same. They “do not” look at domain names as you and I do. They are looking at the numbers associated with them.

If you have a second web site from a different host provider, you will have a completely separate IP address. If you link those two sites together, it will do much for for your SEO than to have both reflect the same IP address.

Two things here: Keeping your topics for each web site specific to your keyword phrase and going to multiple hosting companies will make your site look like two separate entities which could feed off each other.

Heck, you want to make it more powerful, add (or try to purchase) other domain names with different IP addressing.

There is nothing better than using SEO to drive business opportunity leads to your web site as these are the highest of quality leads you can obtain. They are specifically looking for what you have to offer!

SEO is the way to go!!

More SEO tools feature will be added, we have prepared pagerank button, keyword suggestion tool, backlink checkers, duplicate content validation tool and many more SEO tools that cover all aspects of website optimization and promotion. Just wait!

Choosing a money-making keyword is as easy as 1-2-3:

1. High relevancy (CTR)

2. High keyword value (EPC)

3. Evaluate performance (RPM) and repeat

STEP ONE: HIGH RELEVANCY (CTR, or Click-Through-Rate)
The most important factor in keyword selection is the relevancy of the advertisements displayed to what your site visitors are looking for. Consider this: if you can increase your average CTR from 10% to 15%, that represents a 50% jump in earnings! If that’s not reason enough to pay attention to relevancy, then please also keep in mind that domain parking company reviews all keyword submissions for relevancy. Setting non-relevant keywords can result in you being blocked from participation in domain’s Parking program, and the subsequent loss of your revenue.

Some tips for determining what visitors to your site are looking for:
- Check the Domain Details page (click the icon next to a domain) to find out what the most popular user queries are. Often this is an indication of what visitors to your site are (literally) searching for.
- Check Archive.org to see if the domain might have been previously developed, and target according to the content of the old website.
- Google the domain term and/ or the domain itself. Google knows everything.

Once you’ve identified an appropriate topic area, make sure you haven’t forgotten these two details:
- Don’t forget the international users!
Check the Domain Details page to determine where most of your visitors are coming from. If most of your visitors are coming from France, choose a French keyword (and so on…). If visitors are from many countries, make sure to choose a particularly strong keyword which will still have advertisers in many markets (see step two for tips on finding strong keywords).
- Don’t forget ‘keyword sexiness?!
‘Keyword Sexiness? is a fun term to refer to the attractiveness of the advertising links for a potential visitor to your parking page. Some sub-categories within an interest area just seem to attract more clicks than others do. For example, suppose you have a domain related to small business. You might choose ‘entrepreneurship?, ‘small business loan?, ‘incorporation?, ‘franchise?, ‘home business?, etc. All are related concepts, but you’ll find variation just because some have more appealing ads than others. Ask yourself, ‘Would I click on one of these advertisements if I was a visitor interested in this topic??

STEP TWO: HIGH KEYWORD VALUE (EPC, or Earnings Per Click)
Everyone wants to know which keywords pay the most. The truth is that a number of factors effect keyword value, including (but not limited to):
- The geographic origin of your visitors
- Which ad is clicked on
- Seasonality (time of year) and time of day
- Relevancy of keyword to domain name
- Etc…

Google claims that literally thousands of variables factor in to keyword pricing, so nobody (probably not even at Google!) knows exactly how keywords are priced. Thus, the best advice is probably to go back to step #1 and make sure your keywords are highly relevant!

If you’re choosing between multiple highly-relevant options and need a tie-breaker, consider the Three Golden Rules of High Paying Keywords:

GOLDEN RULE #1: The most important factor in determining keyword value is the commercial potential of a single searcher in that area. To guesstimate commercial potential multiply value of a sale times conversion rate.

ASK YOURSELF: Is an advertiser going to make money from someone searching this keyword?

EX 1.1: “Mesothelioma lawyer”: a single mesothelioma victim could be worth hundreds of thousands of dollars in legal fees to me as a lawyer. Even if only one searcher in a thousand signs up with me, those searchers are pretty valuable!

- A high value keyword!

EX 1.2: “Conference Call”: A single searcher wanting to set up a conference call may be worth “only” $50 or $60, but the chances are good that a searcher will convert to a sale.

- Also an expensive keyword!

EX 1.3: “Car”: Cars cost tens of thousands of dollars, but the vast majority of people searching for cars aren’t about to buy one on the Internet. High sale value, but low conversion.

- Better might be a specific model of car, “car insurance”, “rental car”, “car dealership”, “car prices”, etc., as these terms are more likely to convert to a sale.

Tip: More specific terms, where the searcher has qualified themselves more, are generally more likely to convert to a sale. Eg, “Miami Cosmetic Surgeon” is more likely to convert to a sale than “big boobs”, and is therefore worth more. Just be careful your selection is not too specific, or it will violate Rule #2…

RULE #2: The next most important factor is keyword competition. Many companies competing for traffic in the same keyword area drive bid prices up. Low supply and high demand = high prices! This is why focused, well-qualified terms often do better, and why very frequently searched keywords (adult terms, music, games, etc…) are often low value.

ASK YOURSELF: Are there many companies who would want to advertise on this keyword?

Rule of thumb: More advertisers means more competition for a given keyword. Make sure there are lots of ads when you preview the keyword, or try going to the country-specific Google (eg, Google.us for US, Google.de for Germany, Google.co.uk for UK, etc…) and typing in the search query to see how many results there are in that country.

Rule of thumb corrollary: “If it’s blue, it’s for you”: If a search for the keyword on the appropriate Google country-site results in the blue bars up top with ads, you’re probably doing well. The blue bars seem to be a good indicator that a keyword is highly sought after.

RULE #3: Is the keyword relevant? Yes, relevancy even has an impact on pricing?so double-check that the keyword generates advertisements that really do provide exactly what visitors to the site are looking for.

ASK YOURSELF: Will these advertisers be able to generate sales from my visitors?

STEP 3: EVALUATE PERFORMANCE (Revenue Per Mille [1,000] visitors, or RPM) AND REPEAT

Make a note of the last date upon which you optimized, and after a week or so, check back on the Daily Report to see if performance has increased or decreased. Then do it all again! Don’t forget that the only reliable yardstick of parking performance is RPM, as total earnings may vary dramatically up and down due to factors other than keyword selection (especially traffic variations).

The ‘test and repeat? cycle of optimizing keywords (as well as other factors such as layout) is critical to maximizing your earnings potential. Sure, it’s a bit of work now, but once your parking pages are tuned to perfection, you can sit back, relax, and watch the earnings pile up month after month!

It’s simple, just insert the WordPress post title code : <?php echo the_title(); ?> to your Chitika ads code.
Here’s the sample code:

<script type="text/javascript"><!–
ch_client = "chitika_client";
ch_type = "rpu";
ch_noprice = "1";
ch_shufflequeries = 1;
ch_width = 728;
ch_height = 90;
ch_non_contextual = 1;
ch_default_category = "93767";
var ch_queries = new Array( );
var ch_queries = new Array( "<?php echo the_title(); ?>" );
var ch_selected=Math.floor((Math.random()*ch_queries.length));
if ( ch_selected < ch_queries.length ) {
ch_query = ch_queries[ch_selected];
}
//–></script>
<script src="http://scripts.chitika.net/eminimalls/mm.js" type="text/javascript">
</script>

Hope it works to maximize your Chitika RPU earning.

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