Tips to Maximize CTR of Chitika RPU on Wordpress

This is a small tips to maximize your CTR (Click-through rate) of your Chitika RPU (Related Products Unit). Chitika RPU system don’t have the section targeting facilities like what Adsense does, and sometimes it will make your Chitika ads not relevant to your website content. And for Wordpress user, this could be done by automatically fill the chitika keywords with your post title.

It’s simple, just insert the Wordpress post title code : <?php echo the_title(); ?> to your Chitika ads code.
Here’s the sample code:

<script type="text/javascript"><!–
ch_client = "chitika_client";
ch_type = "rpu";
ch_noprice = "1";
ch_shufflequeries = 1;
ch_width = 728;
ch_height = 90;
ch_non_contextual = 1;
ch_default_category = "93767";
var ch_queries = new Array( );
var ch_queries = new Array( "<?php echo the_title(); ?>" );
var ch_selected=Math.floor((Math.random()*ch_queries.length));
if ( ch_selected < ch_queries.length ) {
ch_query = ch_queries[ch_selected];
}
//–></script>
<script src="http://scripts.chitika.net/eminimalls/mm.js" type="text/javascript">
</script>

Hope it works to maximize your Chitika RPU earning.

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